OUTSIDERS: THE FILMS OF ANG LEE AND JIM JARMUSCH
Through the research and conceptualization of this film festival, Outsiders: The Films of Ang Lee and Jim Jarmusch, a comprehensive design system utilizing print, motion, and interactive media captures the theme of outsider-ness often found in both Lee and Jarmusch’s cinematic works.
The complete identity includes logos and wordmarks, a pattern, posters, banners, a program guide/calendar, a website landing page, and a 30 second spot for the film festival.
The Directors
Ang Lee
Jim Jarmusch
“I’ve been adrift, floating like Pi, all my life.”
— Ang Lee (on returning to Taiwan to film Life of Pi)
“Often my characters are outsiders who are against conforming to the world.”
— Jim Jarmusch
The Thesis
Through the juxtaposition of Ang Lee and Jim Jarmusch’s films, the common thread of “outsider-ness” is revealed. The dichotomy of Lee’s Taiwanese culture and American education reflects in his American films in which outsiders attempt to conform to rigid social codes, while Jarmusch’s notion that he views America “through a foreigner’s eyes” allows him to create American films about outsiders rejecting social conformity, although he himself is American. Through the play of foreign and native, conformity and nonconformity, a spotlight can be shone on outsiders both as characters in and directors of film.
The Identity
objective
festival name
wordmarks
pattern
Objective:
Create an effective name for the festival that simultaneously introduces the theme and piques interest, then design an event identity that includes a trademark, a wordmark, and a pattern that extends or reinforces the festival’s theme.
Final Festival Name:
Outsiders: The Films of Ang Lee and Jim Jarmusch
Final Wordmarks:
Final Pattern:
Based off of the trademark for the festival, the final pattern utilizes the inversion and distortion of the trademark as a way to reinforce the outsider concept.
VIP badge for the Outsiders film festival utilizing the film festival pattern.
Event pass for the Outsiders film festival utilizing the film festival pattern and logo in front of the Palais des Festivals et des Congrès convention center, the venue for the Cannes Film Festival.
The Posters & Street Banners
objective
posters
street banners
Objective:
Design one or more festival posters at a size of 30” x45”. In addition, design a pair of street banners 36” x72”.
Final Posters:
The collection of Outsiders film festival posters utilizes four bold colors — red, orange, yellow, and blue — for versatility of the design system.
A horizontal variation of the Outsiders film festival poster at a Cannes Film Festival panel. This poster utilizes the extended visual language created for the design system.
A horizontal variation of the Outsiders film festival poster outside the Palais des Festivals et des Congrès convention center, the venue for the Cannes Film Festival.
Final Banners:
Street banners for the Outsiders film festival.
The Program Guide
Objective
program guide
Objective:
Design a printed program guide for the event. The event should be scheduled to accommodate the screening of at least 14 films, 7 per director. Besides dates and screening times, required program guide content for each film should include: title, director, country, year, running time, a brief synopsis, and a screen image.
Final Program Guide:
Program guide/calendar for the Outsiders film festival.
The Website Landing Page
objective
desktop landing page
mobile landing page
Objective:
Design the landing page of the festival website. Create both a landscape view for desktop and iPad viewing and a portrait view for mobile.
Final Desktop Landing Page:
A desktop website landing page for the Outsiders film festival.
Final Mobile Landing Page:
A mobile website landing page for the Outsiders film festival.
The :30 Spot
objective
extended visual language
:30 spot
Objective:
Create a :30 spot for the festival. The spot must include the festival name, identity, location, and dates. It must also include images/text that deepen our understanding of the festival theme.
Extended Visual Language:
Final :30 Spot:
An outdoor screening hosted by the Cannes Film Festival at the French Riviera using the 30-second spot to advertise the Outsiders film festival.