Meyer sound: leo family
Meyer Sound is a Berkeley-based manufacturer for the professional audio industry. Meyer Sound’s loudspeaker system line, LEO Family, was lacking print and web advertisements for its individual products and talking points.
Based off of the product line’s original design elements, this new design system includes streamlined logos, print and web advertisements, and style guides, providing a fresh, eye-catching, yet on-brand look and feel for the LEO Family systems.
The Identity
objective
wordmarks
images
Objective:
Design a cohesive identity that includes wordmarks for each of LEO Family’s four products — LEO, LEOPARD, LYON, & LINA — and three talking points — Clarity, Reliability, & Ease of Use — then identify and edit eye-catching, vibrant, & effective photographs that depict each product in-use and reflect each talking point.
Final Logo lockups:
Final Images:
The Ads
Objective
Digital ads
Objective:
Create vertical graphics for print and social media to support Meyer Sound’s Leo Family products — LEO, LEOPARD, LYON, & LINA — alongside their talking points — Clarity, Reliability, & Ease of Use.
Final Print Advertisements:
Closeup of a print advertisement for Meyer Sound’s Leo Family product, LINA.
Final Digital Advertisements:
The Style Guides
Objective
product graphics
talking point graphics
Objective:
Create two usage and style guides, one for the LEO Family product graphics and one for the LEO Family talking point graphics, for external use.
Final Style Guides:
Click to view the Usage & Style Guide for the Leo Family Products: LEO, LEOPARD, LINA, & LYON.
Click to view the Usage & Style Guide for the Leo Family Talking Points: Clarity, Reliability, & Ease of Use.